Andrew Fons
portfolio

project index

Design and business professional
currently creating mobility services
at Ford Motor Company.

Passionate about designing useful things,
systems thinking, digitization and planet earth.

cv
contact

Ford autonomous vehicles moonshot

description

project info

Carrot app

Carrot app was designed and built at the University of Michigan's Graduate School of Information.

My role included all project phases - research, concepting,storyboarding, wireframing, prototyping, UI/UX and user testing.

University of Michigan
School of Information/ 2015

Xtreme Fit service

XtremeFit is a two-sided network that connects athletes who want intense variety in their training, to gyms looking to fill excess capacity. By partnering with gyms, a single membership affords the user access to multiple fitness options at any given time through use of a mobile app and website. The end goal of the product offering is to resolve the tradeoff between variety and affordability through network creation, pricing strategy and development of digital assets.

Articulation of the company's business model, market sizing, segmentation and targeting; created all mobile application and website mockups for core product offering.

This project was done in a five person group at the Ross School of Business within the Zell Lurie Institute for Entrepreneurship. All students working on the team were enrolled in ES 615: 'New Venture Creation' during the Winter 2015 semester.

recruiting app concept

This project was a collaboration between the University of Michigan's Graduate School of Business and Computer Science engineering departments.

The project concept was a mobile based application for job seekers that would allow them to easily find and save current job openings on a smart device.

All front-end development, including/ wire-framing, design layout, user interface + experience and concept design.

University of Michigan
Ross School of Business
winter semester 2013

Kimono Labs

I spent the summer of 2014 as an MBA Intern at Kimono Labs, a startup fresh out of Y Combinator doing very exciting things in the world of APIs.

An API (Application Programming Interface) is a set of instructions a website gives to output its data in a structured manner, for example, the Facebook app looking a lot like Facebook on the web with all of the content present. An API makes this possible. Kimono is a tool that launches a browser extension and allows users to curate their own API from any website.

I worked as a growth strategist, engaged in researching the company's largest user segments and developing
a tool that would ultimately grow the user base by offering a solution to a problem these individuals experienced in their day-to-day workflow.

My time with the company began in San Francisco and unexpectedly relocated to Tokyo for six weeks -
an experiment that was later covered in an article by Fast Company .

my role/ MBA Intern - product strategy
San Francisco, Tokyo/ summer 2014