Andrew Fons
portfolio
project indexDesign and business professional
currently creating mobility services
at Ford Motor Company.
Passionate about designing useful things,
systems thinking, digitization and planet earth.
cv
contact
Andrew Fons
project indexDesign and business professional
currently creating mobility services
at Ford Motor Company.
Passionate about designing useful things,
systems thinking, digitization and planet earth.
cv
contact
Xtreme Fit service
XtremeFit is a two-sided network that connects athletes who want intense variety in their training, to gyms looking to fill excess capacity. By partnering with gyms, a single membership affords the user access to multiple fitness options at any given time through use of a mobile app and website. The end goal of the product offering is to resolve the tradeoff between variety and affordability through network creation, pricing strategy and development of digital assets.
Articulation of the company's business model, market sizing, segmentation and targeting; created all mobile application and website mockups for core product offering.
This project was done in a five person group at the Ross School of Business within the Zell Lurie Institute for Entrepreneurship. All students working on the team were enrolled in ES 615: 'New Venture Creation' during the Winter 2015 semester.